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africa
November 2009 
Do the (Red) Thing!
Posted on Oct 14th, 2006
by 
Peacemaker Institute
Peacemaker Institute
Oprah and Bono shop (Red)
The Global Fund was created to finance a dramatic turn-around in the fight against AIDS, tuberculosis and malaria. These diseases kill over 6 million people each year, and the numbers are growing.
To date, the Global Fund has committed US$ 5.5 billion in 132 countries to support aggressive interventions against all three diseases.
Product RED is a global initiative whose primary objective is to engage the private sector in the fight against AIDS in Africa by channelling funds from the sale of RED products directly to the Global Fund To Fight AIDS, Tuberculosis and Malaria. Companies whose products take on the RED mark contribute a portion of profits from the sale of that product to Global Fund-financed programmes in Africa. Current partners are American Express, Converse, Gap and Giorgio Armani.
This is the first time that the world's leading companies have made a joint commitment to channel a percentage of profits to assist in the fight against the HIV/AIDS pandemic, which kills three million people every year.
"We want to change history by writing its future," said Bobby Shriver, chief executive officer of (RED). "With (PRODUCT) RED, consumers can tap into the power of commerce to do something amazing and unprecedented. Our partners have created incredible products that consumers will want and need, which is the beauty of (PRODUCT) RED. We're not asking anyone for a donation or for them to change their behavior. People buy things every day. But now, when they buy (PRODUCT) RED, they will look good and do good - and that's good business."
The Global Fund was created to finance a dramatic turn-around in the fight against AIDS, tuberculosis and malaria. These diseases kill over 6 million people each year, and the numbers are growing.
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Product RED is a global initiative whose primary objective is to engage the private sector in the fight against AIDS in Africa by channelling funds from the sale of RED products directly to the Global Fund To Fight AIDS, Tuberculosis and Malaria. Companies whose products take on the RED mark contribute a portion of profits from the sale of that product to Global Fund-financed programmes in Africa. Current partners are American Express, Converse, Gap and Giorgio Armani.
This is the first time that the world's leading companies have made a joint commitment to channel a percentage of profits to assist in the fight against the HIV/AIDS pandemic, which kills three million people every year.
"We want to change history by writing its future," said Bobby Shriver, chief executive officer of (RED). "With (PRODUCT) RED, consumers can tap into the power of commerce to do something amazing and unprecedented. Our partners have created incredible products that consumers will want and need, which is the beauty of (PRODUCT) RED. We're not asking anyone for a donation or for them to change their behavior. People buy things every day. But now, when they buy (PRODUCT) RED, they will look good and do good - and that's good business."
Access: Public
